In my mind, KSI and Logan Paul’s drink brand ‘Prime’ has been long dead. However, for millions around the globe, this hydration beverage is still consumed across many countries every day.
I had just finished a workout, and was walking home in Great Yarmouth, when I spotted a cardboard display unit stocked with an abundance of Prime drinks. A paper sign with barely legible handwriting read:
“Free, take as many as you want”
This took me by surprise, as although in my mind the drink had been long dead since 2023, it seemed to still be fairly popular in the west (or so Logan Paul claims).
“Free Prime?” I jokingly say to the owner of the shop.
“Yes, take them all, we can’t sell them they are dead stock”, he retorts with a convicting tone.
At this point, I knew there had to be a catch. Nothing in this world is ever free. I asked him what said catch was and he laughed.
“There is no catch bro, take them”.
I took off my backpack and went to work. I took about 40 bottles (with the help of some bags he kindly gave me) and expressed my gratitude.
The whole thing seemed bizarre, but I needn’t question genuine human generosity.
Approaching home, I thought I would treat myself to a bottle (as after all, its so much better when it is free).
I scanned the bottle and the best before date on the neck of the drink caught my gaze.
25-08-24
“Ahhh that’s the catch”, I thought to myself. It’s okay though, as best before dates are just a rough guide, and consuming this drink almost a year after shouldn’t be of any detriment to my health.
Moral of the story is, there is always some kind of catch to anything labelled ‘free’. More importantly though, Prime for free? I feel like I am watching Ozymandias fall.