As December arrives, many music lovers have one thing in mind. The drop of Spotify wrapped. Why is this such a big moment? And how do they pull it off every year?
This year, Spotify have revealed their ‘Wrapped’ update on the 3rd of December, marking the festive season and generating media attention on a huge scale. So, what is it? Each year, Spotify unveil an update that allows users to access features such as, who their top artist is, how many listening minutes they have, their top songs collated into a playlist and many more exciting features.
It could be said that this event is one of the reasons for Spotify’s massive success as it builds suspense amongst users for the entire year leading up to this moment. This allows for increased listening times, app usage and follows, just so that users can get their statistics at the end of the year.
As many know, Spotify has a premium feature, which means that the general experience with the app is a lot more comfortable and varied. However, by including ‘Spotify Wrapped’ with even the free version of the app, the engagement is heightened.
Amongst the various features of this update, users will also be gifted with a short video from their top artist, commemorating their fanship and their dedication to streaming. This not only further interests and engages the user, but also gets the artist themself involved, marking the scale of this update.
However, critics online have previously reported that Spotify may have stopped tracking song statistics too early into the year, around October time, making the official results unreliable.
Will this stop users engaging however? It is highly doubted. Spotify’s bright graphics and animations are sure to draw any keen eye in if the idea of being a ‘superfan’ of someone doesn’t already. This update will surely keep users entertained and engaged for years to come. Whether it is a ploy for money or simply an exciting feature, Spotify have won with this feature.
Tell us who topped you Spotify Wrapped in the comments!
