It seems like every celebrity has their own beauty line in 2020 and September 3rd saw the launch of ‘Rare Beauty’, by Selena Gomez.
The line was debuted on Gomez’s Instagram Live, where she revealed the message behind the new found brand.
The singer/actress said she wanted to “challenge” the current beauty space and wanted the brand to be more than just that (a brand), but a lifestyle as well. Gomez went on to say “I want girls and boys and men and women to feel comfortable”.
The launch treated eager fans to a full make-up bag haul all in one, where we could treat ourselves to a range of cruelty-free products; from their liquid touch weightless foundation and their brightening concealer in an astounding 48 shades to matte liquid liners and dewy lip balms – in our new 2020 world where our lips are mostly hidden.
“I want girls and boys and men and women to feel comfortable”.Selena Gomez on Rare Beauty
And it’s more than just the makeup which makes us want to snap these products up, the line also boasts a handheld mirror, puffy tote bag, all in sleek and neat packaging, giving off major minimalistic vibes.
Gomez also revealed at the launch that she had been working on the line for two years now, and the website itself holds a ‘Rare Impact’ tab discussing all things mental health by “Supporting the mental health of our community, employees, and partners is core to everything [Rare Beauty] do”.
The same statement on the website then goes on to say the brand “aims to reduce the stigma associated with mental health, address the epidemic of chronic loneliness, and help give people access to the resources they need to support their mental well-being.”
Gomez herself through the brand has started the ‘Rare Impact Fund’, which aims to raise $100million over the next 10 years to help people gain access to mental health services.
The singer opened up in a 2017 issue of Vogue about her own depression and anxiety she faced while on tour, once again showing what an incredible influence she can be to her young fans, especially those who suffer from mental health issues in a time of uncertainty.
Unfortunately for Selena fans, the line is not yet available in the UK so you’ll have to save up for a trip to America to join in on the ‘Rare Beauty’ fun, or, with our student budgets, wait till the drop comes over to the UK.
The positive message behind each product and the quality within every product will soon make this a welcomed favourite to my lockdown stash once available to the UK, and I’m already watching for future ‘Rare Beauty’ launches.
By Ellie Daglish