A hairdresser in Nottingham introduces ‘mirrorless appointments’ into her salon for her clients.
Jessica Bloomer , 30, runs her salon from home in Arnold and got the idea to start mirrorless appointments after her grandmother was diagnosed with Alzheimer’s.
It scared her to look in the mirror for long periods of time and Ms Bloomer found that having no mirror often made her clients feel more comfortable.
Mirrorless appointments have also been useful when cutting hair for clients who were trans and/or suffered from body dysmorphia.
“I want to make that transition easier for them”
Jessica Bloomer, 30
Ms Bloomer set up ‘Jaybees’ in 2021 focusing on its inclusivity to both people who are part of the LGBTQIA+ community and those who wear hijabs.
She said: “Working from home is more on a personal level for people.
“I feel like they can have trust in me on a one-to-one level.”
She decided to focus on inclusivity after her brother, Kace , came out as trans.
She said : “I realised how self-conscious he was about the way that he looked.
“People may be self-conscious about the way they look if they are just starting out their transition and I want to make that transition easier for them.”
Bloomer has also introduced silent appointments for those who feel more comfortable with minimal conversation.
These start with a small conversation at the beginning about what they would like to be done to their hair and then the process begins with as minimal conversation as they would like.
She likes to do any colourful hair colour and “anything creative” and has 6 dogs who her clients love have around the salon.
Jaybees is open Thursday – Sunday and is located in Arnold, Nottingham.