Over the last few weeks, the campaign that we have all been hearing about is “Eat Out to Help Out”. However, Nottingham is now welcoming a new campaign focused on art – which is great since the art industry has suffered due to the lockdown.
Nottingham Craft Beer Week and the Nottingham Business Improvement District have launched “Art Out to Help Out” – an art giveaway across Nottingham getting people to focus on art rather than food.
The campaign is valid all day every day of the week from 14 September until the postcards run out. The postcards were designed by The Art of Beer. Each post card is limited edition, as there are only 300 of each postcard at each venue.
This is a great way for new students in Nottingham to get to know the city as there are 40 different Nottingham bars, pubs, and bottle shops taking part – most of which you can find in the city centre.
Pub crawl trails have been created specifically for the giveaway that you can do with your friends. One of the trails even starts at Rescue Rooms which is on the NTU City Campus!
The city centre venues taking part include: The Angel Microbrewery, Barrel Drop, Brew Cavern, BrewDog, Bunkers Hill, The Canalhouse, Cock & Hoop, Crafty Crow, The Cross Keys, Head of Steam, The Kilpin Café, Jamcafé, Junkyard, Kean’s Head, The Malt Cross, Rescue Rooms, Rough Trade, Six Barrel Drafthouse, and Yarn.
Other establishments participating in Nottingham include: Bread and Bitter, Beerheadz, Doctor’s Orders Micropub, Fox and Grapes, Hopology, Totally Tapped and The Golden Fleece.
When you purchase any item in any of the participating pubs/bars, you will be given a postcard featuring that bar. For new students, these postcards could be great souvenirs to remind them of when they started university – as this year’s fresher week is going to be like no other…
Or you could even send the postcards to your friends and family at home and let them know you’re having a great time in Nottingham.
However, due to Covid-19 the venues are still confirming new opening hours, which is why the campaign is available all day every day. This is very different to the “Eat Out to Help Out” national campaign – which was only valid Monday to Wednesday.
The giveaway is funded by The Nottingham Business Improvement District – who also help fund other events in Nottingham, such as Light Night, Nottingham Pride, and the Young Creative Awards.
Earlier this year in March, The Society of Independent Brewers named Nottingham Craft Beer Week as the UK’s Best Independent Craft Beer Promotion. Although many of their originally planned events have been cancelled, the “Art Out to Help Out” campaign is expected to be popular.
This campaign is also encouraging appreciation of the art industry. The postcards are based on artwork designed by The Art of Beer – originally supposed to form an exhibition during Nottingham Craft Beer Week.
The campaign is also encouraging people to go to their local and independent bars and pubs, and not just the large chains. This is especially important now during the Covid-19 situation after these businesses had to close for months of lockdown, many of which have struggled to re-open.
By Laycie Beck
Feature image: Nottingham Craft Beer Week