Launched in 2009, Jacquemus has been a breath of fresh air to the fashion scene with their crisp tonal pieces to their iconic “Chiquito” mini bag that never seems to leave the Instagram popular page.
This season, their pre-Autumn/winter 20/21 show entitled “L’année 97” – meaning ‘the year 97’ – did not disappoint.
During Men’s Fashion week in Paris, designer Simon Porte displayed the fashion house’s highly anticipated new ready-to-wear collection which featured both Men’s and women’s looks. The show was a change from the usual over-the-top runways held in stunning outdoor locations, with the layout stripped back and extremely minimal as models such as the Hadid sisters made their debut on the Jacquemus catwalk walking to a remix of (I kid you not) Pump it up by Endor.
The women wore a range of structural yet soft and clean silhouettes in midi dresses to Bardot crops that donned a textured linen fabric, paying homage to the brands beginnings when the designer would make dresses for his mother out of linen curtains. This fabric was the key fabric throughout the show and is actually sustainable too. The Men wore loose shirts with oversized blazers paired with faded ombre jeans adding dimension and an effortless cool to the fits. Keeping it simple, the colour palette stayed tonal with a mix of creams, whites, subdued moss greens with the occasional pop of hot pink.
Accessories were a stand out feature of the show, from bum-bags to of course the “Chiquito” micro mini bags making an appearance. These sported new wicker and braided features to add a twist to one of their most famous pieces. The show even displayed a metal chillys-esque water bottle held in a green leather holster – making even hydration fashionable. Likewise, models wore chunky wooden earrings and some had head bandanas with an appearingly make-up free face, making the show even more laid back.
Speaking to Vogue backstage, designer Simon Porte Jacquemus said “This is not an art show. I am selling clothes, so it was going back to things that are minimal and effortless”